I work with founders, entrepreneurs and execs - often in the creative and lifestyle world - who have a clear vision but are juggling multiple projects alongside very full lives. When capacity is stretched and there's a lack of headspace to execute, that's where I come in.
My own career hasn't followed a linear path. I've worked across editorial and copywriting, influencer and PR relations, interiors, and with organisations in the health and charity sectors. In recent years, my work has included supporting a merger, a rebrand, website launches, and building newsletters and content from the ground up. That breadth means I'm comfortable moving between strategy & execution and big-picture thinking & day-to-day operations.
I work closely with the person at the centre so that everything around them runs more smoothly. Coming in from outside, I can see what they might be too close to see, which usually means spotting what's stuck and getting it moving again. I’m able to work comfortably with AI where it genuinely helps, mostly to organise information quickly and spot gaps.
I see my role as a hybrid between a Chief of Staff and a project manager, someone trusted and able to hold both the bigger picture and the fine detail. My goal is to take enough off your plate that things feel manageable again.